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Pay Per Call’s Shake-Out Year: Winners Pull Ahead as Brokers Get Squeezed

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Quick Q&A: Todd Stearn, CEO of Aragon Advertising, explains why 2026 will separate the specialists from the generalists, and how AI voice agents are rewriting the economics of call marketing. Blue Book: What’s the defining trend for pay per call heading into 2026? Todd Stearn: Consolidation around winners. This started in 2025, and I see it […]

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