Blue Ribbon Panel Interview: Cristian Miculi
Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. If MarTech is...
View ArticleBlue Ribbon Panel: Q&A with JP Sauve
Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? My strategy for success would involve learning as much as I...
View ArticleBlue Ribbon Panel: Interview Melissa Feemster
Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful or too much bother? Why? While there are certainly very specific...
View ArticleJackie Bates on Affiliate MarTech Opportunities
Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. If MarTech is...
View ArticleBlue Ribbon Panelist Interview: Ricky Ahuja
Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? As a new affiliate I would identify up and coming niches that...
View ArticleMatt Frary on Merchant Risk and Technology Investment
Chris Trayhorn Interviews Matt Frary on Merchant Risk and Technology Investment What’s the easiest point of entry for a small merchant wanting to test the affiliate marketing channel? How much does the...
View ArticleChris Trayhorn Interview with Cristian Miculi
Blue Ribbon Panel Interview Cristian Miculi The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, and then...
View ArticleInterview with Blue Ribbon Panel Member Nicolas Chrétien
The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, and then perhaps learning how to buy traffic. Does that...
View ArticleJackie Bates Talks Affiliate Marketing Trends
The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, and then perhaps learning how to buy traffic. Does that...
View ArticleRonen Hamatian on Affiliate Marketing Trends
Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules over the last couple of years. How has that affected affiliate marketing? Affiliate...
View ArticleDaryl Colwell Interview on Channel Evaluation
Blue Ribbon Panel Interview with Daryl Colwell Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? After speaking with a prospective client,...
View ArticleAdam Weiss on Affiliate Marketing Best Practices
Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? At Rakuten Marketing, we have built a comprehensive and air tight process to ensure...
View ArticleAffiliate Recruitment & Compliance Offer Big Rewards
How does an advertiser prevent affiliates from competing with and cannibalizing the advertiser’s own search or display campaigns? We believe it takes affiliate education and diligent compliance to make...
View ArticleCommunication Is Key To Performance
Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? JB: With over 12 years of experience, LinkConnector has time-tested the launch process...
View ArticleInside View Of A Nutraceuticals Network
Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? This is a matter that we take very seriously. As we are a health focused network, we get...
View ArticleThe Value of the Performance Exchange
Your proprietary platform, the Clickbooth Performance Exchange, seems to be getting a lot of attention right now. Why do you think that is? We’ve heard from clients – affiliates and advertisers alike –...
View ArticleINTERVIEW WITH ANTOINE MOREAU, CEO – MOBIDEA
Antoine Moreau is the commander-in-chief of Mobidea, a technology-driven network in the mobile affiliate marketing industry. Trusted by over 40.000 affiliates, Mobidea is specialized in mobile...
View ArticleCPA Networks: How to Manage Advertiser Relationships
Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? For every new advertiser, we first discuss their brand needs and goals to make sure they...
View ArticleAdvertiser and Affiliate Perspectives
Interviews with Lee Aho, Executive VP of Advertisers at Clickbooth, and Brad Dobbins, Executive VP of Affiliates at Clickbooth REGARDING ADVERTISERS & MERCHANTS Imagine a new advertiser coming to...
View ArticlePerformance Marketing Trends 2017
Interview with Erin Cigich, CEO of Clickbooth An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks...
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