Advertisers Find Affiliate Marketing Very Lucrative
Interview with Ricky Ahuja, Affiliate Director at Nutryst What should an advertiser using performance marketing be thinking about in 2017? Advertisers have come a long way in this industry and their...
View ArticleThe Hidden Story Behind Clickbooth’s Blue Book Win
The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, the migrations of support from one network to another by...
View ArticleThere’s A Place For Large & Small Networks – Innovation Is Key
Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks...
View ArticleROAS: Why Performance Marketing Out-Performs Display
Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost...
View ArticleInterview with Blue Ribbon Panelist Gus Brito
Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are...
View ArticleINTERVIEW WITH ANTOINE MOREAU, CEO – MOBIDEA
Antoine Moreau is the commander-in-chief of Mobidea, a technology-driven network in the mobile affiliate marketing industry. Trusted by over 40.000 affiliates, Mobidea is specialized in mobile...
View ArticleCPA Networks: How to Manage Advertiser Relationships
Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? For every new advertiser, we first discuss their brand needs and goals to make sure they...
View ArticleAdvertiser and Affiliate Perspectives
Interviews with Lee Aho, Executive VP of Advertisers at Clickbooth, and Brad Dobbins, Executive VP of Affiliates at Clickbooth REGARDING ADVERTISERS & MERCHANTS Imagine a new advertiser coming to...
View ArticlePerformance Marketing Trends 2017
Interview with Erin Cigich, CEO of Clickbooth An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks...
View ArticleAdvertisers Find Affiliate Marketing Very Lucrative
Interview with Ricky Ahuja, Affiliate Director at Nutryst What should an advertiser using performance marketing be thinking about in 2017? Advertisers have come a long way in this industry and their...
View ArticleThe Hidden Story Behind Clickbooth’s Blue Book Win
The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, the migrations of support from one network to another by...
View ArticleThere’s A Place For Large & Small Networks – Innovation Is Key
Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks...
View ArticleROAS: Why Performance Marketing Out-Performs Display
Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost...
View ArticleInterview with Blue Ribbon Panelist Gus Brito
Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are...
View ArticleGus Brito of FlexOffers on Outsourcing for Success
Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? The world is full of talented people, so it’s better to get expert assistance...
View ArticleAdam Weiss of Rakuten: “The Keys to Developing a Strong Digital Marketing...
Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? Adam Weiss: As with any aspect of developing a strong digital marketing...
View ArticleMerchant CMO Tips From Erin Cigich, CEO of Clickbooth
Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? It definitely depends where the brand is in their life cycle. Affiliate...
View ArticleInterview With Peerfly’s Director of Marketing on Conversions
If you were going to launch a business as a publisher today, what business model would you adopt to make money? Luke Kling: Everything is going mobile so I would focus on how people are consuming...
View ArticleAdam Weiss of Rakuten: Shaping Your Plan for Q4 2017
Put yourself in the position of a fashion- or beauty-focused publisher CMO coming into the holiday season. What are the main points of your plan for the next four months? Adam Weiss: Planning for...
View ArticleJackie Bates of LinkConnector: Riding or Missing the Q4 Wave
Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season. What are the main points of your plan for the next four months? By how much should your media...
View Article